Vans

Vans, originally known as the Van Doren Rubber Company, is a prominent American brand established in 1966 in Anaheim, California. It specializes in apparel, accessories, and skateboarding shoes, becoming synonymous with skate culture and action sports. The brand is now owned by VF Corporation and has expanded its offerings to include products for surfing, snowboarding, BMX, and motocross.

Vans sells a diverse range of products that cater to various lifestyles and preferences. Key product categories include:

Footwear: This includes iconic styles like the Authentic, Old Skool, Slip-On, and Sk8-Hi. The shoes are known for their durability and comfort, making them popular among both skateboarders and casual wearers.

Apparel: Vans offers a variety of clothing items such as graphic t-shirts, hoodies, jackets, and pants that reflect a laid-back, streetwise aesthetic.

Accessories: The brand also provides bags, hats, and socks that complement its footwear and apparel lines.

Vans is particularly popular among younger generations, especially Gen Z and Millennials, with 90% recognition among Gen Z consumers. They account for a significant portion of the brand's ownership and loyalty

Vans operates a network of owned retail stores globally, with locations in the United States and internationally as well as sells thru retail brands such as Journey's.