Reformation

Reformation is a Los Angeles-based sustainable fashion brand known for its stylish and eco-friendly approach to women’s clothing. Founded in 2009 by Yael Aflalo, the brand combines contemporary design with an emphasis on sustainability, creating garments that are both chic and environmentally responsible. Reformation has gained popularity for its minimalist aesthetic, flattering cuts, and commitment to reducing fashion's environmental impact. Reformation operates with the mission of “bringing sustainable fashion to everyone.”

Products include feminine and versatile styles, including wedding guest dresses and bridal collections, high-quality jeans made from recycled materials or sustainably sourced fabrics, tops & Basics: Trendy staples with timeless appeal and shoes.

Reformation appeals to environmentally conscious, fashion-forward women aged 20-40 who value style and sustainability. The brand resonates with urban professionals, trendsetters, and those willing to invest in sustainable luxury.