Belk

Founded in 1888 by William Henry Belk, Belk department stores offer a wide array of apparel, accessories, cosmetics, shoes, and home goods.

Belk operates on a mid-tier department store model, offering private-label and national brands in apparel and home categories. Seasonal promotions and loyalty programs to attract price-sensitive consumers.

Belk's core customer base is value-conscious families in suburban and small-town markets in the South. Belk differentiates by tailoring product selection to local tastes and regional brands, especially in apparel and home décor.