Off-White

Off-White™ is a luxury fashion brand founded in 2012 by Virgil Abloh, blending high-end streetwear with avant-garde design. Known for its bold use of quotation marks, diagonal stripes, and industrial motifs, Off-White™ has become a symbol of cultural crossover between fashion, music, and art. The brand's aesthetic often features deconstructed silhouettes, unexpected text placements, and a conceptual approach to traditional fashion elements.

Based in Milan, Italy, Off-White™ has collaborated with a wide range of global brands, such as Nike, IKEA, and Louis Vuitton, elevating its status in both streetwear and luxury circles. Virgil Abloh, who was also the artistic director of Louis Vuitton's menswear, leveraged his background in architecture and creative direction to push boundaries and redefine modern fashion.

Off-White™'s ethos lies in its name—a metaphor for the "gray area" between black and white, signifying the brand's exploration of boundaries, cultural commentary, and innovation. It has gained a loyal following among younger generations, celebrities, and tastemakers worldwide.