Theory

Theory was founded in 1997 by Andrew Rosen and Elie Tahari in New York City. The brand emerged with a vision of creating clothes that combined minimalist aesthetics with functional elegance. It gained recognition for its high-quality fabrications and modern tailoring, especially in workwear and wardrobe staples.

The brand initially gained attention with its innovative use of stretch fabrics in women’s pants, offering a combination of style, comfort, and performance. Over the years, it has expanded to include menswear and accessories, broadening its appeal to a global audience.

Theory offers high quality contemporary men's and women's clothing. Discover the season's latest cashmere sweaters, pants, blazers, shirts, and wear to work.