Pandora

Pandora is a Danish jewelry brand known for its customizable charm bracelets, necklaces, rings, and earrings. Founded in 1982 by Per and Winnie Enevoldsen, Pandora has become a globally recognized name in affordable luxury jewelry. The brand emphasizes craftsmanship, personalization, and high-quality materials at accessible prices.

Pandora's core Values include Creativity, individuality, self-expression and commitment to sustainability by using recycled silver and gold and adhering to ethical sourcing practices.

Pandora's signature product is the Charm Bracelet featuring customizable bracelets with a wide variety of charms with themes like travel, family, nature, zodiac signs, and popular franchises (e.g., Disney, Harry Potter).

Stackable rings with designs and statement pieces in materials like silver, gold, and cubic zirconia.

Necklaces, Pendants and earrings include other popular products.

In addition for self-purchases, Pandora is popular for gifting during milestones (birthdays, anniversaries, graduations) and holidays (Christmas, Valentine’s Day, Mother’s Day).

Price Range is Charms from $25–$100 to $300+, Bracelets: $50–$500+ Rings: $30–$300+., Necklaces: $50–$500+ and Earrings: $30–$300+.

Pandora’s pricing positions it as an affordable luxury brand, making it accessible to a wide range of customers while maintaining a sense of exclusivity through quality and design.