Gorjana

Gorjana began as a passion project in 2004, born from the shared vision of husband-and-wife duo Gorjana and Jason Reidel. The couple sought to create jewelry that blended timeless style with everyday wearability—pieces that felt effortless yet refined. Rooted in the sunny, laid-back charm of Laguna Beach, California, Gorjana quickly grew into a brand that embodied the coastal lifestyle. Its designs reflect this ethos, offering a balance of simplicity and sophistication that resonates with women who appreciate versatile and understated elegance.

The hallmark of Gorjana’s jewelry lies in its layering potential. Necklaces, bracelets, rings, and earrings are thoughtfully designed to mix, match, and stack, allowing wearers to create unique combinations that suit their style. While the brand is known for its gold-plated pieces—crafted with 18k gold over brass for durability and affordability—it also caters to fine jewelry enthusiasts with solid gold and diamond-accented options. Customization has become another cornerstone of the brand, giving customers the opportunity to engrave or personalize their jewelry to create truly one-of-a-kind pieces.

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