Lululemon

Lululemon was founded in 1998 by Chip Wilson in Vancouver, Canada, starting as a design studio by day and a yoga studio by night. The brand quickly gained recognition for its innovative and high-performance athletic wear, particularly in the yoga and fitness space. Lululemon’s signature products, including its yoga pants and leggings, have become synonymous with comfort, flexibility, and durability.

In addition to its core product line—athletic clothing for yoga, running, training, and other fitness activities—Lululemon has expanded into a broader lifestyle brand offering accessories, personal care items, and even fitness classes through its in-store experience.

Lululemon’s customer base is diverse, with a strong emphasis on female athletes but increasingly attracting male customers with specialized product lines. The brand is also a key player in the athleisure market, where its products blur the lines between gym wear and casual, fashionable streetwear.