Saturdays NYC is a New York-based brand that blends urban sophistication with a laid-back, surf-inspired aesthetic. Known for its minimalist designs and high-quality materials, the brand offers a range of clothing, accessories, and lifestyle goods that appeal to both city dwellers and outdoor enthusiasts.
Stores include the flagship stores in SoHo other stockists.
Products include
Apparel: T-shirts, button-ups, hoodies, outerwear, pants, bags, hats, and small goods like wallets and drinkware, home goods and coffee table books.
Young professionals and creatives who value effortless style, quality craftsmanship, and a connection to both city life and nature are the typical target Audience.
Saturdays NYC is also known for its coffee bar within the SoHo store, emphasizing the community-driven aspect of the brand. It often collaborates with artists and brands to produce limited-edition collections that align with its aesthetic.
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